About

The materials and techniques that she uses inform the conceptual spine of her work.

Some themes of the work touch upon the complexity of emotion, fragility and strength, and the journey that bridges the distance between them. The materials used are symbolic of that complexity, the fragility of glass next to the strength of metal and the folds of silk, wood with layers of sanded stone mixed with pigment and oil is polished in layers over a long period of time. Her craft is about understanding the material, respecting its properties to help realize a vision. There is a rhythm between the materials and the concepts that helps guide decisions forward. The materials help tell the story.
Her collection of products are informed by her two decade long experience in design and production. The ethos of the brand is rooted in the idea that beautiful objects improve our quality of life by inspiring us everyday.

Tehniyet Masood has built 13 site specific projects in the United States, Switzerland, Spain, and Argentina. Tehniyet was awarded as an Artist In Residence by Fundaziun Nairs - an art foundation in Scuol, Switzerland to build a site specific installation in 2023. She is also the recipient of the Outstanding Women Award presented by the Women Builders Council in New York City, her work has been reviewed by the Engadiner Post, the Wall Street Journal, and VernissageTV.